Edgar Brothers and SMK/Cybergun UK Announce Joint Airsoft Venture
With the acquisition of SMK by Cybergun of France to create a Cybergun UK, SMK considered the UK gun industry for a Wholesaler to even further widen the supply chain to the UK dealers to try to satisfy the huge demand for their airsoft products in the UK today.
Whilst Edgar Brothers have been distributing Magpul PTS products through their Airsoft Division for a year and Cybergun Europe distributes Magpul PTS to the rest of Europe it has meant that Edgar Brothers have been building a relationship with them during this time through this mutual brand.
The Landmark agreement reached between the now Global giants SMK/Cybergun UK and the long established wholesaler Edgar Brothers will mean working together to offer both Magpul and other Cybergun brands such as, Colt, Kalashnikov, Desert Eagle and Uzi etc from famous manufacturers such as, King Arms, G&G & Inokatsu etc to the trade. Both businesses are aligning their strengths and expertise to ensure maximum choice, value, availability and service for customers.
Edgar Brothers Outdoor and Airsoft Division was established in 1995 to service military retail, air soft and outdoor retailers with the non-registered tactical products from their extensive range including Magpul PTS airsoft guns and accessories. Edgar Brothers have seen year on year growth in this market sector and will continue to expand its existing portfolio to service this business.
SMK/Cybergun UK use the licences through their PLC group for many of the Worldwide famous brands and have over 40M Euro levels of stock to pull in to the UK to reach the demand. Cybergun S.A has seen a 20% year on year increase in business for the last 15 years running, with its recent acquisition of the Swiss Arms Brand for the airsoft division it is continuing to go from strength to strength.
Derek Edgar, Managing Director of Edgar Brothers said “we have long admired SMK and this agreement will put out a strong message to both the gun trade and the airsoft retailers that SMK/Cybergun UK intend to build the best distribution channel in the industry. By working with SMK we can offer our dealers a much wider product line in this growth segment of the market. Between SMK and ourselves we have substantial resources at our disposal in both marketing and sales to promote these famous airsoft power brands”.
Luke Nash, Managing Director of Sportsmarketing added “with the recent joining of SMK and Cybergun to form a Cybergun UK it was a natural progression to open discussion of wider product placement of our Cybergun Worldwide brands in the UK. Edgar Brothers, whom we have always respected and recognised for their distribution abilities was such an obvious choice, it fits their existing portfolio of products nicely and means the UK dealers have an even better choice of supply. It will be a pleasure to work with Derek, Carl and the Edgar team”.